Season to Shine
This autumn/winter season was all about empowering the audience to shine! With Casall's target group being already active and ambitious women, we wanted them to aspire to aim even higher. Enter your season to shine. Channelling the main character attitude that dominates lifestyle and marketing trends today, we aimed to convey that Casall's AW24 collection offers activewear that will unveil the hidden potential within you with pieces that interact perfectly with your body, allowing you to move seamlessly through any workout.
Client: Casall.
Project: Autumn/winter 2024 campaign.
Type of work: Concept and copywriting.
Date: August 2024.
This is your time. Your time to leave the what ifs and the maybes at the door. Your time to explore how much you can endure, how far you can reach, and who you can be. Your time to love every curve, every muscle, every heartbeat.
It’s time to expand your potential.
This is your season to shine.
