40 Years of Casall

In 2024, activewear brand Casall celebrates its 40th anniversary. The brief for this campaign stated that celebration must be a vital part of the spring/summer campaign, but there was one issue: we also had a new collection to promote at the same time that had no ties to Casall’s heritage. At first, we felt like these were two entirely different activations, but the reality was that we only had the budget to launch one campaign. After a lot of brainstorming, we landed on the idea: we would bring Casall’s legacy into the future, telling the story of Casall while using visuals to promote the new collection.